WHO IS WILD + WOLF?
Put simply, Wild & Wolf is an award-winning gifting company that creates original, design-led gifts and lifestyle products that demonstrate thoughtfulness, personality and integrity. We love the detail of crafting great products and take time to make sure they deliver for any and all gifting occasions. Founded in Bath in 2005, we are home to several fantastic brands like Gentlemen’s Hardware, Yes Studio, Wild & Woofy, W+W and Petit Collage along with a portfolio of powerhouse global licenses such as Ted Baker, Orla Kiely, V&A and others.
WHAT IS OUR STORY?
We started out in 2005 in the historic city of Bath, in the UK, which is where you’ll find our headquarters today. In our first tiny office, we identified a gap in the market for garden tools that were functional but that also made beautiful gifts. Over 10 years and three global office additions later, we’ve since expanded our brand portfolio to include over six own-brands as well as working with numerous prestigious license partners. We’ve not lost sight of our mission, though, which is to develop original, design-led products that offer useful solutions to enhance our customers’ hectic daily lives and solve everyday challenges.
WHAT ARE OUR GOALS AND VALUES?
To be the world’s most thoughtful design-led gifting company. We love the detail of crafting thoughtful products that spread happiness, mean more, and live longer. We aim to create thoughtful gifts for every occasion – ones that you’ll be as excited to give as you are to receive. It’s very important that our new brands fit our Wild + Wolf umbrella brand’s ethos and values: creativity, innovation, approachability, integrity and above all excellent design. We also put a lot of thought into each individual brand’s identity, from extremely detailed moodboards and crafting brand values at the initial brainstorming phase all the way to developing tone-of-voice guidelines.
WHAT IS DIFFERENT ABOUT WILD + WOLF?
Rather than creating products for the sake of it, we pride ourselves in our thoughtful approach, both in terms of the materials we choose and the function and utility that the product offers. Our products are often described as being a perfect marriage of style and substance. In the early days of Wild + Wolf we often made reference to the William Morris quote “Have nothing in your house that you do not know to be useful, or believe to be beautiful.” We take inspiration from everywhere – crucially from trend forecast research and data, but also in visiting leading design shows around the world as well as looking on social media to ensure that our design aesthetic is always cutting edge. Since excellent design is at the heart of what we do, we devote just as much time and love to the product packaging as we do to our products. We take an approach of challenging the throwaway giftbox culture by making our packaging part of the gifting experience, like our premium gift tins, which makes it that much more special and considered.